The extraordinary collaboration converges the DNA of both brands in a single aesthetic expression.
October 19, 2022: Palace Skateboards, the British streetwear brand, has joined hands with Gucci for a major team-up. It’s a meeting point of sensibilities, a synthesis in the street. Gucci’s Alessandro Michele and Palace Skateboards founders Lev Tanju and Gareth Skewis create a dichotomous melding of the distinct personae of a heritage Italian luxury house, and a London streetwear brand born and raised in the 21st century.
Inspired by Palace’s archives and Gucci’s cross-generational influence, the collection focuses on the street - a place of fascination for Mr. Michele, where fashion comes alive. The road, the rodeo, skate and sport all fuse together in pieces that reflect the multifaceted identity of modern street culture, from soccer to house music to moto-riding.
The collection encompasses accessories and clothing for all genders - including Palace’s debut women’s ready-to-wear designs. The merging aesthetic languages bring together both brands with the collection, the logo and a badge that fuses the double-G of Gucci with Palace’s Tri-Ferg.
Beyond fashion, the brands have collaborated for unique lifestyle items like the MOTO GUZZI V7 motorbike and a dual-branded limited-edition Palace Gucci safe.
The campaign for the collaboration is imaginative and inclusive, as Gucci has been reiterating time and again through its collections in the past few years. Aliens, cat lovers, skateboarders, twins and stuffed dolls feature in this uniquely hilarious campaign!
The collection will be retailed online from October 21 exclusively through Gucci Vault, the concept store launched by Gucci in September 2021. The Gucci Vault will also be taken offline and IRL, assuming physical form through pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok, as well as takeovers of Palace stores in London, New York, Los Angeles and Tokyo, the first time the brand has ever allowed another creative to reconfigure these cult destinations.