One&Only Resorts launch new retail experiences in collaboration with Missoni
March 5, 2015: One&Only Reethi Rah, in Maldives, has introduced an array of unique retail experiences for its guests, from a Missoni collaboration and Melissa Odabash pop-up store to a brand new spa ‘boutique’ offering the latest in health and wellbeing accessories. The resort has also introduced a personalised shopping experience, where guests will be able to consult with one of the NEO professionals informally and then a selection of items will be delivered to their villa which will allow guests to try on items in the privacy and comfort of their own villas.
One&Only has partnered with world-renowned Italian fashion house Missoni to create a capsule collection of coveted items for the winter sun season, including a bikini ($395), short beach dress ($620), kaftan ($900) and playsuit/romper ($745). The stunning new collection features a bespoke Missoni print, created exclusively for One&Only, designed in a colour palette that inspires comparisons with the lush tropical foliage and brightly coloured flowers found at One&Only’s luxury beach resorts around the world. This is a limited collection with just 250 pieces worldwide being sold at One&Only Reethi Rah in the Maldives, One&Only Cape Town in South Africa, One&Only Le Saint Géran in Mauritius, One&Only Ocean Club in the Bahamas. The collection will soon be available at One&Only Palmilla in Los Cabos, Mexico.
“We have a long standing relationship with One&Only, so it was a natural progression to move from creating one-off pieces for them to a capsule collection,” commented Angela Missoni, Creative Director of Missoni.
One&Only Reethi Rah has also partnered with luxury swimwear designer Melissa Odabash for an exclusive pop-up shop at NEO Beach that is open until May 2015, selling over 100 pieces from her 2015 collection as well as an exclusive piece for the resort – a stunning silk turquoise kaftan with white beading. Celebrating its tenth anniversary this year, these are the first of several exclusive collaborations and Pop-Up shops at One&Only Reethi Rah that will be introduced throughout the year.