Omega introduces Ladymatic to India
November 23, 2011: Swiss watch company Omega, as part of its global launch, unveiled its all-woman line of watches, Ladymatic, with a scintillating soiree in Delhi.
Announcing the launch of the new line, Mr. Jean-Claude Monachon, Vice-president and Head of Product Development, Omega said, "We do hope to draw a clear attention to our women customers, who have been very key to our brand over the years. This is also an attempt showcase to the world what a mechanical watch for women should be in the 21st century."
The watches in the new Ladymatic line feature polished 34 mm cases with a distinctive ceramic ring between an outer decorative wave and the inner case body. The cases are crafted in 18k red or yellow gold or in stainless steel.
The Ladymatic watches are offered with a choice of polished or snow-set diamond-paved bezels. The polished caseback has a sapphire crystal that reveals the movement that powers the watch. The movement driving the Ladymatic watches is the Omega Co-Axial calibre 8520/8521. At its heart is the Co-Axial escapement, the component that in 1999 signalled a revolution in how mechanical wristwatches are made. Each movement is equipped with Omega's exclusive Si 14 silicon balance spring, an innovation that makes it more resistant to external shocks and environmental disturbances.
Sonali Bendre Behl, actor and Omega's Brand Ambassador was also present at the occasion. Ladymatic will be available at Omega boutiques and key multi-brand outlets in select cities.