Officine Panerai launches its first boutique in New Delhi, India
New Delhi, May 2018: Officine Panerai, the Florentine luxury watchmaking company, has opened its boutique in New Delhi, India at DLF Chanakya, the new luxury mall in the city.
Panerai has partnered with Ethos, one of India’s leading luxury watch retailers, to deliver an exceptional retail experience for customers. The concept of the design and the materials used respect the philosophy and history of Officine Panerai.
A little on the smaller side, the 36 sq mtr store displays the watches in a renewed boutique concept developed by Patricia Urquiola, the celebrated Spanish architect and designer. Inspired by the main characteristic themes of Panerai, such as the Florentine origins, the link to the nautical world and the strong Italian heritage, the Spanish architect has used bronze, wood and a special corrugated glass, undulating and transparent, a clear reference to the world of the sea and ships, as are the brass lights and the sales counters with their details of wood. The boutique also features a large Wall Clock, a large scale version of Panerai’s iconic watch dial.
The boutique is welcoming, sophisticated, contemporary and elegant. The new boutique in India joins Officine Panerai’s first boutique at the Taj Mahal Palace, Mumbai.
Coordinates: The Chanakya Mall, G-11, Ground Floor, Chanakyapuri, New Delhi, Delhi