Oetker Collection pioneers the travel metaverse with luxury styling game DREST

After luxury brands such as Gucci, Cartier, Prada and Valentino, who collaborated with the game DREST to unlock the highly engaged gaming audience, this is the first time a luxury hospitality brand will engage in brand storytelling and discovery via mobile gaming.

July 14, 2022: Hospitality group Oetker Collection, and the luxury fashion gaming app, DREST, have come together for a game using an unparalleled catalogue of current collections from over 250 of the world’s top brands. The exclusive partnership is available for DREST’s players to style across all photoshoot challenges.

Drest Lanesborough Hotel dress 

“I am thrilled to collaborate with Oetker Collection and together usher in a new era for travel experiences in the Metaverse. Oetker Collection’s beautiful properties, in some of the world’s most desirable locations, are truly iconic and synonymous with style and elegance, making them the perfect partner for this, DREST’s latest gaming adventure,” said Lucy Yeomans, Founder of DREST.
In this game, DREST players take on the role of a stylist, putting high-fashion looks together for daily challenges using an unparalleled catalogue of current collections from over 250 of the world’s top brands, such as Gucci, Prada, Cartier and Valentino. Crucial to a player’s success in each photoshoot is their choice of location, as they select a backdrop most likely to help their photo stand out and win votes from the community. 

Drest bristol Hotel dress
“We are delighted to partner with DREST on this exciting collaboration, marking our entry into the virtual world. It allows people to discover Oetker Collection hotels in a fun and immersive way, and the interactive challenges truly bring the escapism and glamour of travel to life,” shared Simon Neggers, SVP Sales, Marketing & Communications Oetker Collection.
To begin their virtual journey, players were transported to Le Bristol Paris, the first hotel in France to receive Palace distinction, for a series of unique photo shoots to coincide with Haute Couture Fashion Week. They also had the opportunity to create a mood board for their ‘stay’ at Le Bristol Paris, featuring scenes from inside the Parisian icon and unique stickers such as Socrate, the beloved cat in residence. The next stop on DREST’s French Oetker Collection styling odyssey is the South of France and the legendary Hotel du Cap-Eden-Roc, where players can get creative by pairing the latest vacation fashion featuring the property’s emblematic swimming pool as one of the backdrops. 

Drest Le Bristol Paris dress

The Lanesborough, the location of an intimate event to celebrate the partnership, will also feature in a challenge in the launch phase. Players will be invited to dress as if attending a lunch at the magnificent London landmark hotel’s chic new restaurant, The Lanesborough Grill. 

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