The new carpets were showcased at OBEETEE’s new flagship store, and combined with the preview of a new coffeetable book.
September 8, 2022: Expanding on its partnership with Indian designer JJ Valaya, carpet brand OBEETEE has launched a series of new carpets expressed by the versatile designer in his characteristic royal philosophy.
The new collection - titled Kapurthala – from Kashmir to Marseilles - was presented at OBEETEE’s new flagship store in New Delhi. It comprises 14 unique designs of luxury silk carpets conceptualised by Mr. Valaya and crafted by OBEETEE. The design philosophy traces the journey of the paisley from its origin in Kashmir to its European avatar in Marseilles, France.
Along with the new rug collection, this association has also given birth to a series of candid fine art images capturing the magnificence of the place where these carpets come to life – Mirzapur & Benares. The launch event witnessed OBEETEE and Mr. Valaya unveiling this image series in the form of a coffee table book titled “The Land of the Loom.”
Mr. Valaya, who also helms his own home design brand, said, “No greater joy than working with the best! JJ VALAYA & OBEETEE coming together marks the birth of a partnership rooted in excellence and heralds the coming together of two legacy luxury brands, yielding, indeed, a very special kind of magic. Created with heart and skill, this line of fine carpets is poised to offer exceptional pieces of art for the floor.”
The event was graced by musician duo Amaan Ali Bangash & Ayaan Ali Bangash for a soulful performance, complimented by a special menu by celebrity Chef Tahir Sultan.