Nykaa Luxe opens at The Chanakya, New Delhi
September 13, 2018: Indian online beauty retailer, Nykaa.com, has opened its flagship Nykaa Luxe store at The Chanakya mall, New Delhi.
The store is spread over 2,500 sq. feet and offers luxury brand products across makeup, skincare and fragrances, including M.A.C Cosmetics, Estée Lauder, Bobbi Brown, Clinique, Christian Dior, Guerlain, Givenchy, Forest Essentials and Kama Ayurveda.
As an exclusive offering, the store will have a shop-in-shop experience from Jo Malone London and Tom Ford.
This new retail concept resembles a luxurious beauty lounge. The signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience. Also featured is a dedicated social media section framed by the LED sign ‘Led by Dreams’. The store will regularly present new collections, preview offers, and host makeovers and exclusive reveals as unique experiences for customers.
Nykaa first introduced luxury beauty to the online consumer in 2016 with the launch of M.A.C Cosmetics, Clinique, Bobbi Brown and Estée Lauder. Since then it has expanded its portfolio to include over 50 luxury beauty brands across makeup, skincare and fragrances with the luxe category now accounting for over 15% of the total sales at Nykaa. Since 2015, Nykaa has opened 22 stores across India in two formats – Nykaa Luxe and Nykaa On Trend.