Bringing this fast-catching, worldwide trend to India, The Origin is a new label for fine artisanal food products
September 9, 2021: With everyone getting more mindful about what they eat, what is in their fridge and how it got there, there is now a one-stop destination for thoughtfully sourced artisanal food, complete with products from across the globe, as well as a vegan café. The Origin presents an address offering a unique blend of experiences, especially curated for the new age, conscious consumer, at the shopping hub Khar in Mumbai.
The Origin is presented by the Bawa Group of Hotels and Anusaya Future Fresh, with a rich history of operating in the hospitality industry for over four decades. This is the flagship store in Mumbai, and it will be followed by locations in New Delhi, Bangalore and Chandigarh.
The in-house food label, ‘The Origin’, consists of bakery, honey, tea, coffee, dry fruits, spices, namkeen, fresh fruits and vegetables, cold pressed fresh juices, salads and handmade pastas, which have all been handcrafted to present a distinctive taste of fresh, homegrown produce.
The Origin has evolved from the ethos of concentrating on the basic starting point, or the source of food products, with a belief in a transparent and authentic process of bringing mindfully grown and sourced products to your kitchen. Focusing heavily on artisanal brands originating from India and abroad, these include Belberry, Al’Olivier, Croix Verte, Vegan Deli, Ben and Jerry’s, Salud, Fruit Life and Just Berries to name a few. Talking about how The Origin presents a luxury gourmet destination which has been designed to give the standard grocery list a world-class lift, and how each and every product available at the store has been selected understanding the gap in the market in the world of exotic gourmet products, the Director of Anusaya Future Fresh, Dinesh Shinde spoke about some of these brands being first time entrants in India and being exclusively available only at ‘The Origin’.
With every assortment being selected by experts in the field, each segment of the store opens into a world of the finest quality products, offering a large array of fruits and vegetables, artisanal chocolates, coffees, honey, cheese, dry fruits, snacks, breakfast cereals, ice creams, spices, vegan cheese, vegan meats and many more.
The Plantation offers select teas and coffees, while The Hive offers honey. One can pick their staples in The Field and freshly ground spices in The Mill. The Heritage has the richest dry fruits, while The Cocoa Tree is filled with chocolates and O Fame is full of nutritious fruits and vegetables. O Amour, the gifting section, has plenty of goodies to surprise your family with an indulgence, or to put together a gifting hamper for a special occasion.
Promising a retail experience like none other, The Origin offers an experience that is interactive, curated by experts and with products directly sourced from growers with a continued focus on best-in-class quality. With a garden of hydroponically grown herbs, a café with specially designed menus and a space for master class workshops, The Origin provides a holistic culinary experience for the discerning food consumer who is evolved, and aware of his/her choices and likes.
Customers can have in-store consultants help select and curate thoughtful gifts from an extensive range of artisanal chocolates, cheese, honey, dry fruits, exotic fruits, snacks and sweets; building cuisine-based hampers for every occasion using custom made packaging products and signature trimmings like wicker baskets, leather trunks and baskets, marble platters and more.
Coordinates: 352, Linking Road, Khar West, Mumbai, India
Ph: +91 2268508888, +91 85917 20930, +91 85917 20929