Montblanc’s new collection celebrates the art of creative storytelling & the cultural influence of Naruto

The luxury brand collaborates with the beloved anime and manga series on a cross-category collection marking the global cultural phenomenon’s 20th anniversary.

Montblanc X Naruto collection

October 19, 2022: Since it first appeared 20 years ago, the Japanese manga and anime series Naruto has captured the imagination of fans worldwide with its colourful stories about the adventures of young ninja Naruto Uzumaki. With its roots firmly anchored in the writing culture, Montblanc is celebrating the art of creative storytelling and the cultural influence of Naruto with the Montblanc x Naruto collection of writing instruments and accessories, leather goods and smartwatches.

The design of the Montblanc x Naruto collection emphasises the importance of the transmission of knowledge by highlighting the relationship between Naruto and the older Jiraiya, a hermit and mentor to the young hero. “Naruto is a cultural phenomenon that appeals across generations because it addresses life lessons in a dynamic, compelling and accessible way. One of those lessons is the value that comes from the transmission of knowledge, a theme that is closely connected to Montblanc’s own heritage in handwriting and its ongoing mission to inspire people to leave their mark on the world in a meaningful and purposeful way,” says Nicolas Baretzki, Montblanc CEO.

Montblanc X Naruto collection

To mark the collaboration launch, the Naruto team has created a special anime short that reinforces the power of writing and transmission, with Jiraiya reflecting on Naruto’s journey, the advice he gives Naruto and what matters in life. He captures his thoughts in ink with his fountain pen about what it means to be a ninja.

The collection includes a new edition of the Montblanc Meisterstück, which is available as a rollerball, a ballpoint or a fountain pen featuring a gold nib with ruthenium-coat embellishment and highlighted with the “Village hidden in the leaves” symbol in yellow gold. A unique orange ink in a glass bottle and a leather notebook decorated with Naruto complete the writing assortment.

The Montblanc x Naruto Leather Goods collection consists of a Sling Bag, Chest Bag, and Mini Reporter to be worn crossbody, as well as a Tote and Pouch with Wrist Strap. Each piece features a Naruto and/or Jiraiya depiction against the black leather, with the reverse in orange leather decorated with the writing symbols. 

Other smaller leather goods include a 3 Credit Card Pocket Holder, a Compact Wallet, Pen Pouch, M Buckle Leather Belt, Key Fob and more. The Montblanc x Naruto Summit 3 Smart Watch also features exciting Naruto animations on the watch face. 

Montblanc X Naruto collection

The Montblanc x Naruto Collection is available at Montblanc boutiques worldwide and on their official website.

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