Montblanc celebrates the launch of its biggest concept store

Montblanc hosts a gala event to celebrate the launch of its new and biggest concept store in China.

June 4, 2012: International guests from the worlds of film, music and the arts joined the luxury Maison Montblanc for an epic and unique celebration to launch its new 4-storey store in the heart of Sanlitun in Beijing. This contemporary and imposing concept store is Montblanc’s biggest flagship in the world.

With a focus on design and contemporary art, the store offers a unique shopping experience. The brand spreads timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions in a sophisticated setting. The interactive journey through the store will bring to life Montblanc’s heritage, craftsmanship and pioneering spirit synonymous with over 100 years of excellence.

At the World Premiere of its China flagship store, Montblanc also presented the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. In addition to discovering the grandeur of Montblanc’s Sanlitun store, the evening allowed guests to retrace the beautiful icon’s trajectory from award winning Hollywood actress to Princess, as Montblanc honours all the qualities that earned her the attention of millions of devoted fans all over the world. On the doorstep of the new concept store, guests were transported to the historic streets of Monaco, recreated in China’s capital for one night only.