Moet & Chandon celebrates heritage in China with dinner
September 8, 2011: Taking glamour to another level, luxe champagne brand, Moët & Chandon, recently held a ‘Tribute to the Spirit of 1743’ gala dinner in Shanghai, China. This glittering evening was hosted by Moët’s celebrity muse Scarlett Johansson and held at the Peninsula Shanghai Roof Top Terrace, overlooking the Bund, followed by an after-party at Bar Rouge.
The event celebrated Moët’s longtime and successful heritage in China since the brand first arrived in China in 1843, exactly one century after the House’s founding in 1743. To celebrate this 100-year landmark, Moët served a rare 100-year old wine, Grand Vintage 1911, to the international guests including Bollywood star Abhay Deol, actress Shu Qi and Japanese actress and movie commentator Lilico. Lending a dazzling glow to the venue, the Peninsula’s rooftop was specially crafted out of 15,000 sparkling champagne glasses, lining the terrace walls for the occasion.
Gaurav Bhatia, Director, Marketing, Moët Hennessy India, said, “Moët & Chandon is the legendary champagne of cinema and movie stars across the world. This fabulous celebration in Shanghai with the Moët & Chandon Grand Vintage 1911 was a moment when two icons of cinema – Scarlett Johansson and Abhay Deol celebrated success, glamour and grandeur over many flutes of the hundred year old Champagne.”
In Hong Kong, prior to the Shanghai dîner du siècle, Moët & Chandon auctioned off a luxurious coffret filled with bottles of the prestigious Grand Vintage 1911, at 100,000 USD. The proceeds benefitted the Nature Conservancy, a local environmental initiative helping to protect nature and preserve wildlife.
Mr Daniel Lalonde, President and CEO of Moët & Chandon, reflected on their association with China and said, “Moët’s 168-year history in China, a country with an exceptional heritage, is based on our shared values: firmly rooted in tradition yet innovatively forward thinking.”