Moet & Chandon's MCIII Wine Cellar auctioned at the amfAR Cinema Against AIDS 23 Gala
May 23, 2016: Champagne brand Moët & Chandon has auctioned its one-and-only handmade MCIII Wine Cellar, during the 69th Cannes Film Festival in France, for €100,000, with proceeds benefitting AIDS research. Moët & Chandon hosted cinema world celebrities at the Hôtel du Cap-Eden- Roc, including Kevin Spacey, Helen Mirren, Léonardo DiCaprio, Fay Dunaway, Orlando Bloom, Uma Thurman, and many others.
The MCIII Wine Cellar features 23 magnum bottles of MCIII, to celebrate the 23rd edition of the amfAR Cinema Against AIDS Gala. One central bottle of MCIII is featured in the center, and stands alone while a special lighting effect behind the glass illuminates the other 22 magnum bottles, with their engraved metal bases appearing to levitate around the central bottle.
MCIII is Moët & Chandon’s new assemblage, and embodies the strength of several vintage wines that have been matured in three different universes: metal, wood and glass. The new Mini Moët bottle also made its debut for the first time in France as an amfAR Cinema Against AIDS 23 Gala exclusive. At the after-party, the Eden Roc was aglow with Moët & Chandon Bright Night, the first-ever luminous champagne bottle revealed worldwide for the first time at the event.