Missoni launches its first boutique in India
August 8, 2013: Missoni and Infinite Luxury Brands Pvt. Ltd. have announced the opening of the brand’s first store in New Delhi, India.
Echoing the sensibilities of the brand, Angela Missoni has designed the space, furnishings and décor of the Missoni boutique, in collaboration with architect-designer Patricia Urquiola. The new space interprets the unique Missoni language, playing on the tones and textures of different materials, from wood to etched mirrors and from copper-finish metal to polychrome lacquers. The outcome is a collage of stripes and zigzags, motifs that are dilated and variously interpreted on boiserie, panels, walls and ceilings to create an evocative and light, luminous environment specially designed to highlight each fashion piece and give it special prominence.
The stars of the space, mannequins appear to levitate, hanging from structures made of metal rods, with a copper finish that takes up the company’s burnt red trademark. The accessories also stand out, always visible and arranged above and below the transparent shelves of large multi colour tables and modular displays.
The Indian boutique will house the women’s and men’s prêt-à-porter collections, as well as accessories, eyewear and kidswear.