Michael Kors opens its largest global store in SoHo
February 19, 2015: Michael Kors has opened its largest store in the world. Located at 520 Broadway in New York’s SoHo, the store features multiple milestones for the luxury lifestyle brand: the debut of the men’s collection in the brand’s own retail stores; the first-ever in-store presentation of men’s shoes; an entire floor dedicated to accessories from Michael Kors Collection and MICHAEL Michael Kors, including watches, jewelry, eyewear and fragrance; and the largest selection of MICHAEL Michael Kors ready-to-wear and footwear in the world, with the first dedicated shoe salon in the US. A number of menswear products are exclusive to 520 Broadway and michaelkors.com.
The lower lever 4,000 sq ft men’s shop area features chevron flooring in gray oak bordered by white marble, black embossed leather wall coverings, custom-built, polished and blackened stainless steel fixtures with gray smoked mirrors and gray-marble display cases. Black-and-white photography, a Richard Serra painting and custom seating complete the effect.
The ground floor is home to accessories from the brand’s Michael Kors Collection and MICHAEL Michael Kors labels, including handbags, small leather goods, watches, jewelry, beauty, fragrance and the new Luxottica-produced eyewear collection. Vintage Murano glass Sputnik chandeliers highlight the label’s jet set-chic aesthetic. Huge, floor-to-ceiling video screens, set on all three floors, bring the products to life through videos and fashion shows.
The store’s second floor, showcasing the largest selection of MICHAEL Michael Kors ready-to-wear and footwear, is complete with a spacious shoe salon. It carries the Michael Kors Jet Set 6, a seasonally updated collection of six essential shoes for women on the go.