Michael Kors launches #MKGO Rainbow Pride collection
June 12, 2019: Inspired by Pride and the 50th anniversary of the Stonewall uprising that launched the gay rights movement in the United States and around the world, Michael Kors’ new #MKGO Rainbow celebrates inclusion, diversity and the vibrancy and vitality of the LGBTQ+ community.
Bright, optimistic hues and rainbow motifs lend energy and graphic appeal to classic silhouettes, casual-cool separates and signature logo accessories. Key products include a sequined T-shirt dress, star-speckled high-top sneakers, a rainbow-quilted Whitney shoulder bag and more.
In support of the community and the principles that inspired #MKGO Rainbow, Michael Kors has designed a special #MKGO Rainbow Pride T-shirt. For each of these shirts sold, Michael Kors will donate 100% of profits to God’s Love We Deliver, a non-profit organization and longstanding pillar of the LGBTQ+ community that cooks and delivers 1.8 million meals annually to those too sick to shop or cook for themselves throughout the New York metropolitan area. Designer Michael Kors has been personally involved with the organisation for over 30 years. Founded in 1985, the non-profit was initially dedicated to serving those with HIV/AIDS.
“Pride is about celebrating your authentic self and remembering all the incredible people who came before us to get us where we are today.This capsule is about getting dressed with joy and celebrating each other,” says Michael Kors.