Michael Kors debuts the spring 2017 chapter of The Walk, a street style handbag campaign
March 6, 2017: Michael Kors has launched the latest iteration of Michael Kors The Walk, where influencers are captured sporting Michael Kors goods on the streets of Los Angeles. The campaign stars four trendsetters: actor and singer Hailee Seinfeld, actress Kelly Rohrbach, singer, songwriter, dancer and performance artist Jillian Hervey of Lion Babe and model Hikari Mori. The campaign was shot by street style chronicler Tommy Ton.
The four stylesetters carry handbags from the Mercer line from MICHAEL Michael Kors, including the Mercer Tote, Mercer Duffle and Mercer Crossbody. London-based illustrator Daisy Emerson hand painted designs on each bag that reflected the individual’s personality. The four girls further customized their bags by layering them with Scout camera bags, Michael Kors x FUJIFILM INSTAX Camera and several keychains and wallets in bold colors.
The interactive experience on MichaelKors.com also includes a dynamic influencer- and user-generated content component built in collaboration with Sprinklr. Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform, MichaelKors.com/TheWalk.
The campaign is the third in an ongoing series, with new personalities joining Michael Kors The Walk each season to spotlight key handbags and ready-to-wear.