Taking a new approach towards fashion presentations, Michael Kors announces some much-required changes
June 15, 2020: In congruence with many other designers, and as a response to the current COVID-19 crisis, designer Michael Kors announced that he will not present his fashion show during New York Fashion Week in September. The brand’s Spring/Summer 2021 collection will be presented sometime between mid-October and mid-November 2020 with a new format of presentation.
Michael Kors Collection will now present and produce two collections per year: spring/summer and fall/winter. Elaborating on his decision, Mr. Kors said, “I have for a long time thought that the fashion calendar needs to change. It’s exciting for me to see the open dialogue within the fashion community about the calendar—from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe—about ways in which we can slow down the process and improve the way we work. We’ve all had time to reflect and analyze things, and I think many agree that it’s time for a new approach for a new era.”
Deliveries of Michael Kors Collection product will be scheduled to arrive in store incrementally over the spring/summer and fall/winter seasons, more closely reflecting how customers in today’s world actually live and shop. “It is imperative that we give the consumer time to absorb the fall deliveries, which will just be arriving in September, and not confuse them with an overabundance of additional ideas, new seasons, products and images,” says Kors.
Mr. Kors takes inspiration from the time prior to the late 1990s, when the New York Spring collections were shown from late October to the beginning of November, after the Paris collections. Mr. Kors adds, “That calendar was in place for many decades and worked quite smoothly, and particularly in this age with the speed of social media, showing the collection closer to when it will be delivered makes logical sense to me.”
Additionally, the company will sell the collection to retailers prior to when they reveal it publicly and to the press, allowing for the supply chains and factories to have the appropriate time to produce and ship new clothing and accessories. In a bid to create a healthier pace, Mr. Kors explains, “I feel that these changes are long overdue and will be a huge win-win, most importantly for the consumer."