Propelled by the blending of work and leisure travel, and desire among younger travellers for more expansive accommodations options, has led to the birth of Apartments by Marriott Bonvoy.
November 16, 2022: Among travel consumers and Marriott Bonvoy members, there is a growing desire for premium accommodations that provide home-like amenities as travellers combine work and leisure trips to reconnect with family and friends. Marriott International Inc., therefore, announced its expansion into apartment-style accommodations with the launch of Apartments by Marriott Bonvoy.
Marriott is building upon its 26 years of experience with Marriott Executive Apartments, its serviced-apartment brand in Asia, Europe, the Middle East, Africa and Latin America. With the introduction of Apartments by Marriott Bonvoy, the company expects to enhance portfolio growth globally and bring the serviced-apartment concept to Marriott guests in the U.S. and Canada.
“Travelers planning vacations and long business trips today are seeking more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy responds to those trends, while offering developers a premium product backed by our trusted name and distribution platform,” said Stephanie Linnartz, President, Marriott International. “With Apartments by Marriott Bonvoy, guests will be able to shop a wider array of accommodation options within the Marriott Bonvoy portfolio, growing their loyalty to the portfolio and its range of brand offerings.”
Apartments by Marriott Bonvoy are anticipated to offer developers the flexibility to build new properties or convert existing properties, with a design approach similar to the company’s successful Autograph Collection and Tribute Portfolio lodging brands, which offer consumers independent, uniquely distinguished hotel experiences.
Marriott plans to introduce Apartments by Marriott Bonvoy in the upper-upscale and luxury segments, distinguished from Marriott’s existing extended-stay brands, with distinctly designed products that reflect the local neighbourhood for independent travellers seeking more space and residential amenities.
Apartments by Marriott Bonvoy will feature a separate living room and bedroom, a full kitchen, and an in-unit washer and dryer. Still, they will be differentiated from Marriott’s existing extended-stay brands by not providing certain traditional hotel services such as food and beverage, meeting spaces, and retail.