Marchesa's March

The current flavour of red carpet gowns, Marchesa, reaches India through The Sachdev Group

By: Suman Tarafdar

Posted on: January 29, 2014
The current flavour of red carpet gowns, Marchesa, reaches India through The Sachdev Group

Think Halle Berry, Eva Longoria, Kristen Stewart, Lea Michelle, Sienna Miller, Sofia Vergara, Anne Hathaway, Jennifer Lopez, not to forget Michelle Obama, as the ambassadors of the label. You couldn’t have missed it. Especially since Sandra Bullock made an appearance at Academy Awards in a stunning black and white Marchesa ensemble in 2012, for which she was incidentally also voted the best dressed, Marchesa has been the haute couture of choice for Hollywood’s fashionistas. For a brand that began its life just a decade ago, Marchesa has adorned A-list celebrities on the red carpet with perhaps greater frequency than far more established labels.
Specializing in women’s wear, Marchesa is a New York-based luxury fashion label established in 2004 by British designers Georgina Chapman and Keren Craig. Inspired by the brands namesake Milanese marchesa Luisa Casati, the brand has become known for its intricate craftsmanship and aesthetic detailing which could involve mirrored paillettes, lush plumes, elaborate sashes, laser-cut roses, intricate embroidery and fairy dust!
Now Marchesa joins the stable of brands that The Sachdev Group has brought to India, and will retail from its multi-brand format, Kitsch. Introduced to Delhi through a fashion event at Taj Palace Hotel’s Blue Bar in Delhi, which also marked the fifth anniversary of the bar, it marked an evening high on style quotient.
Marchesa’s India connect began really early in the brand’s history. Renee Zellweger, in the brand’s first year, wore a crimson-and-gold sari-cloth sheath for her film Bridget Jones’ premiere, and the label hasn’t looked back since. It revisited the Indian theme with its spring/summer 2013 collection, which took inspiration from Bollywood with dresses in brocade and gold embroidery. That fascination has only grown over time. “The women of India are very glamourous and the brand perfectly reflects their beauty,” said Priya Sachdev, COO and Creative Director, Kitsch. “They will finally be able to sashay around in these stunning gowns on their special moments.”
Ms Sachdev is confident of finding a market for the brand in India, saying the potential customer, the well-travelled (and heeled) Indian woman is well aware of the brand. “The western wear market is growing. Now every wedding has a cocktail event, and even the extended family is dressing up. Then there is the trousseau.” There are also anniversaries and birthdays that are now part of the social life, for which western wear is a must.”
The company produces a couture collection as well as a diffusion collection known as Notte by Marchesa. While the Notte range in India will retail in the range of INR 30,000 to 75,000, the couture line is expected to start from INR 3 lakh onwards (approx USD 4,700). Ms Sachdev says they will also bring in other aspects of the label, such as handbags and fragrances. Though a significant line, western bridal wear may not work here. She also expects that with brands such as these available nearer home will open up options for potential clients. 
The evening saw Lisa Haydon as the showstopper in a strapless black ball-gown with ornate gold embroidery on the waist. India’s elite looked ready to swoon and court such a creation. As for the Hollywood’s fashionistas, it does not hurt that Ms Chapman’s husband is movie-mogul, Harvey Weinstein!

Suman Tarafdar is a journalist and writer based in Delhi. He has worked with a number of leading Indian media organisations, and writes on various aspects of luxury, lifestyle and culture. When not writing to earn a living, he likes to travel, read, cook, chat, shop and watch all kinds of soppy stuff on tv. Yes, current politics bothers him

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