Swarovski Elements launches collection with Manish Arora
February 2011: The fashion genius and the current flavour of the fashion industry, Manish Arora, who is also the newly announced Creative Director of French fashion house Paco Rabanne, has worked tirelessly to launch the stunning ‘Gift of Love’ collection by Swarovski Elements.
The focal point of Swarovski Elements’ newest advertising campaign, Arora has a strong partnership with the brand which started in 2003, and continues to move from strength to strength.
Building on a century long tradition of collaborating with fashion, Swarovski Elements has been working on a series of creative partnerships with the Indian designers and brands to showcase various expressions in fashion, couture, jewelry and accessories across domestic and international platforms.
Inspired by the heart as a universal symbol of love, Arora’s Gift of Love collection brings his vision of the powerful beauty of love to life through the many-faceted crystal.
Representing love’s different emotional states – from the first throes of passion, to the exquisite pain of missing a loved one – each of the five specially created heart-shaped cuts radiate a timeless romance. The collection features five pendants and five necklaces, which can be mixed and matched to represent a unique love. The five individual cuts are also available together in their own elegantly designed box – telling the true and complex story of the heart.