MINI USA collaborates to promote literacy in Chicago
October 15, 2018: MINI USA has partnered with Saatchi Art and the Little Black Pearl Art & Design Academy to help promote literacy in Chicago, IL. The partnership, called the Library Project, will bring artistically painted mobile library units to public parks in Chicago’s South, West and North Division.
The library units are painted by local area students as well as local and international artists from Saatchi Art, as part of the Chicago Park District’s Library Reading Initiative. The libraries will provide children in these communites with access to books by creating a space where books can be donated and shared for free.
“We understand that many children in urban communities do not have access to books to help them build their literary skills and inspire them,” said Terri Evans, Metro Marketing Manager, MINI USA Central Region. “By providing access to creativity and art, MINI USA is helping to make urban life better by enabling local students to think big and dream bigger through storytelling.”
Later this year, from October through December, MINI USA will also host a Book Drive at five Chicago Area MINI Dealerships. Mobile Library Units will be placed in each dealership for book collections.
For every book that is donated, MINI USA will match the book donation to a local Chicago Park District (or local Park or School in the area). The five dealers participating in the Book Drive include Patrick MINI in Schaumbarg, Bill Jacobs MINI in Naperville, Knauz MINI in Lake Bluff, MINI of Orland Park and MINI of Chicago.