MAC introduces new Viva Glam to ramp up its AIDS fund
December 3, 2013: In 1994, M.A.C had introduced Viva Glam, an out spoken deep red, which was universal in appeal and glamour. It was the first lipstick created to raise money and awareness for AIDS.
To continue with the MAC Aids Fundraising efforts, M.A.C is introducing Viva Glam 1 lip glass. Hundred per cent proceeds of every Viva Glam product will go directly to men, women and children affected by HIV/AIDS.
Price: Lipstick Viva Glam 1 and Lipglass Viva Glam 1 - INR 990 each