Luxury sportswear brand Paul&Shark launches store in Mumbai
March 16, 2011: Luxury Italian sportswear brand Paul & Shark is increasing its footprint in India at quite a fast rate! Following the successful launch of its stores in New Delhi and Hyderabad, Paul&Shark launched its store at Palladium, Mumbai.
Mr. Andrea Dini, Owner & CEO, Paul&Shark and Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. hosted a champagne evening at Tote on the Turf to celebrate the entry of the menswear line in Mumbai.
The outdoor venue decked in the nautical colors of blue, white and red brought alive the causal yet elegant luxury of the brand. Adding a unique touch to the evening was the 1921 classic gentleman’s yacht docked at the venue that paid ode to the Paul&Shark customer - one who loves to play a sport and enjoy his weekends relaxing outdoors.
Seen posing around the yacht were well known models showcasing Paul & Shark’s bright and colourful SS11 collection. The crème de la crème of Mumbai enjoyed the acoustics at the event and welcomed Paul &Shark in the city.
The Paul&Shark store at the ground level at Palladium Mall, Mumbai offers Indian consumers a complete menswear collection that can be worn in diverse social occasions like workplace, holiday, leisure time and traveling. The collection includes casual and elegant clothes like shirts and polos, top performing knits and sweaters, lightweight and technical outerwear, pants, accessories and footwear all ‘Made in Italy’.
Paul&Shark has entered India through an equal joint venture with Reliance Brands Ltd – a part of the Reliance Industries. Apart from Palladium now, The Paul&Shark stores are located at DLF Emporio Mall, New Delhi and Taj, Krishna, Hyderabad.