Luxury group Puig to invest Rs 100 crore in Kama Ayurveda

Luxury group Puig to invest Rs 100 crore in Kama Ayurveda

March 12, 2019: The Spanish fashion and perfume company, Puig, is now partnering with Indian Ayurvedic brand, Kama Ayurveda. The Spanish company is investing in a minority share with the company. As part of its investment, Puig will infuse approximately INR 100 crore into Kama Ayurveda to further the company’s domestic and international expansion, as well as have the option to further increase its stake in the years ahead. With this investment Puig enters an emerging market with vast growth opportunity for beauty and personal care products, as well as fragrances.

Kama Ayurveda Puig investment

Kama Ayurveda was founded in 2002 by Vivek Sahni, Dave Chang, Rajshri Pathy and Vikram Goyal. The company’s offerings are rooted in the ancient Indian medical science of Ayurveda. Kama Ayurveda currently operates 52 stand-alone and shop-in-shop retail outlets across India and has a strong online presence as well. 

Marc Puig, Chairman and CEO said, “The partnership will enable us to offer Kama Ayurveda’s authentic Ayurvedic, plant-based, beauty and personal care products to a wide audience, a perspective that is in keeping with our commitment to sustainable, responsible business models. I wish to express my admiration for Vivek Sahni’s creativity and innovation in developing Kama Ayurveda, a brand which has deservedly earned the loyalty of India’s discerning beauty consumers.” 

Puig’s portfolio includes a combination of owned brands such as Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s and L’Artisan Parfumeur; licenses such as Prada, Christian Louboutin, Comme des Garçons; and Lifestyle fragrances.

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