Louis Vuitton unveils Pre-Fall 2020 collection campaign

Multiple renowned personalities have embraced fabled looks and embodied them in the Louis Vuitton Pre Fall 2020 Collection including India's Deepika Padukone

January 24, 2020: The French fashion house and luxury retailer Louis Vuitton's Pre-Fall 2020 campaign is inspired by pulp horror movies and books. Nicolas Ghesquière, the creative director has handpicked 24 poster girls and boys like Sophie Turner, Léa Seydoux, Alicia Vikander, Chloë Grace Moretz and more.

Louis Vuitton Pre fall 2020 campaign Sophie Turner

Among them, in a historic moment for global fashion, the eclecticism of Indian actress Deepika Padukone shines through. The campaign featured the actor dressed and styled in the luxury brand’ pre-fall collection, making her the first Indian to be featured in an LV campaign.

Louis Vuitton Pre fall 2020 campaign Deepika Padukone

The Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales. The meeting of periods, stylistic movements and anachronistic combinations bring to life a rich cast of costumes. Taking cultural references even further, Louis Vuitton has adorned one of the collection’s t-shirts with the original cover from William Peter Blatty’s 1971 cult science-fiction novel The Exorcist. 

Louis Vuitton Pre fall 2020 campaign Alicia Vikander

To illustrate this collection, the House’s muses proudly take to book covers or film posters as protagonists, fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of an adventurer.  

Post your comment

    We encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments must be civil and respectful. We encourage you to remain on topic and to be mindful that the comments are public. We do not permit messages selling products or promoting commercial or other ventures. Upon request of individuals named in comments, some comments may also be removed. We reserve the right—but assume no obligation—to delete comments, and report offenders who do not follow the code.