Louis Vuitton reveals a new range of packaging
July 27, 2016: This new range of packaging, developed by Italian brand Luis Vuitton, is worked in a bright saffron shade specially selected to create a new visual signature. Named Imperial Saffron, this color has been a part of Louis Vuitton’s history for a century and a half. It can been seen on heritage pieces such as the Citroën trunk, created for an expedition in Africa launched by the French automobile firm in 1924. The Imperial Saffron has also naturally been showcased as the prominent color on the official poster of “Volez, Voguez, Voyagez”, Louis Vuitton’s exhibition at the Grand Palais in Paris in 2015.
From now on, the Louis Vuitton packaging will feature this imperial saffron shade highlighted with blue, a complementary color already used in early personalization beginning in 1854 and also for the House’s ribbons. While the thicker paper and cotton ribbon handles allow for greater resilience during transport, the new formats are easily folded and slipped into a suitcase or travel bag. The paler shade of the sides and interiors of the new packaging echoes that of the natural leather used since 1860 by Louis Vuitton, especially for the handles and labels of bags, luggage and trunks. Raw cotton and flat-pack boxes are part of a greater focus on sustainability on behalf of the House.