Louis Vuitton launches second collection with Jeff Koons
November 7, 2017: Louis Vuitton has unveiled the second collection of bags and accessories designed with contemporary artist Jeff Koons. Based on the artist’s “Masters” series of paintings, this second chapter includes Reclining Girl by François Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by J.m.W. Turner.
As with the first chapter of the Masters collection, Mr Koons has also reconfigured the famous Louis Vuitton Monogram to bear his initials. Elements from this new Monogram have been crafted by Louis Vuitton in metal and placed on the exterior of the bag, as has Koons’ own signature.
Each bag also carries a tag in the shape of the inflatable rabbit which has proved to be an enduring motif in Koons’ work throughout his 40-year career, while a biography and portrait of the Master whose work has been referenced is featured on the inside of the bag.