Longines launches its first monobrand boutique in United Kingdom
December 7, 2015: Swiss watch brand Longines officially inaugurated its first monobrand boutique in the United Kingdom, in the heart of London’s famous shopping district at 411 Oxford Street. The brand also presented its newest Longines Symphonette collection in the presence of Longines Ambassador of Elegance Kate Winslet.
In the new collection, the brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece. An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight.
The new Longines boutique boasts tall glass windows to showcase some of the brand’s heritage pieces and newer designs. It has clean lines, dark mahogany displays and dazzling display windows. While the ground floor showcases the latest collections on offer, the downstairs area of the boutique houses a VIP area where customers can shop in comfort and privacy.