Longines inaugurates its first monobrand store in France
June 26, 2015: Swiss watch brand Longines has inaugurated its first monobrand boutique in France – in the chic neighbourhood of Saint-Germain-des-Prés – in presence of Frédéric Bondoux, Brand Manager for Longines France, Florence Ollivier, President of Swatch Group France and Swatch Group France Les Boutiques, Longines Ambassador of Elegance Stefanie Graf, who joined the Longines family in Paris for the event, as well as Walter von Känel, President of Longines.
The boutique, covering 120 sq meters, enhances the 500 models on display. It has a natural warm wooden interior with deep brown display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This Longines boutique will allow the clients and watch collectors to come and admire iconic timepieces of the brand, as well as new models, such as the Conquest Classic Moonphase, the Official Watch of Roland Garros, of which Longines is the Official Partner and Timekeeper since 2007.
A museum corner and a VIP lounge are also open to the visitors of the Longines boutique. A team of specialists will be able to provide expert advice on the product lines of the brand. Services also include the presence of a qualified watchmaker, who can explain the technical features of each watch and offer customer service for every model sold on the boutique.