Aston Martin has made an investment of over £2 billion on its ‘Racing.Green.’ sustainability strategy.
July 6, 2023: Aston Martin has joined hands with world-leading electric vehicle technologies company, Lucid Group, for its high-performance electrification strategy and long-term growth.
The partnership will see Lucid, a world-leader in the design and manufacture of advanced electric powertrains and battery systems, supply Aston Martin with industry-leading electric vehicle technologies. Access to Lucid’s current and future powertrain and battery technology will be at the center of Aston Martin’s all-new in-house Battery Electric Vehicle (BEV) platform.
Roberto Fedeli, Chief Technology Officer of Aston Martin, said, “The proposed agreement with Lucid forms a significant pillar of our electrification strategy, providing Aston Martin with access to the industry’s leading powertrain and battery systems technology. Combined with our internal development, this will allow us to create a single bespoke BEV platform suitable for all future Aston Martin products, all the way from hypercars to sports cars and SUVs. In addition, we will continue to expand our in-house powertrain capabilities, allowing us to provide the thrilling performance and intense driving experience we know that our customers love and expect from Aston Martin.”
This partnership is significant to the British car maker’s goals to attain fully electrification by 2030. The first fully electric car is supposed to be launched by 2025. But what surely can be expected is the launch of the first plug-in hybrid, the mid-engined supercar, Valhalla, in 2024.
Along with the new deal, Aston Martin’s partnership with the Mercedes-Benz AG will continue to provide the brand access to a range of world-class technologies, including powertrain and electric/electronic architectures for current and future generation Aston Martin vehicles, including internal combustion engine, hybrid and electric vehicles.
This near-future family of electrified Aston Martins will be powered by sustainable, next-generation technology tuned to deliver the ideal blend of scintillating class-leading performance and brilliantly resolved vehicle dynamics. At the core of these vehicles are Lucid's cutting edge powertrain technology and advanced Mercedes-Benz electronic architecture.
In addition to developing its BEV model lines, Aston Martin is closely collaborating with other partners such as Pirelli and Brembo to set new standards for performance and efficiency.
- By Pritha Debroy
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