Land Rover confirms new Defender concept for Frankfurt Show
September 4, 2011: The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender, will make its debut at the 2011 Frankfurt Motor Show. Land Rover also confirmed that production of the new Defender is intended for 2015.
Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover, said, "Replacing the iconic Defender is one of the biggest challenges in the automotive design world. It is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."
The brand also plans to engage with existing and potential customers to help finalise the details of the new vehicle. The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future.