The luxury beauty brand dabbles into new formats of shopping through the virtual store which will be open for a limited time
August 12, 2020: Lancome is going digital with its first virtual immersive store which is named after the brand’s serum ‘Lancome Advanced Génifique’. The first of its kind global augmented reality store for the brand will be live from August 28 to September 20, 2020.
There are five different zones to explore: Discover, Explore, Inspire, Live and Shop. In the first zone, the customers can take a ‘Lancome Strength-Finder Personality Test’ that allows them to identify their personality type from six archetypes, such as joyful optimism, poised composure, fearless independence, steadfast discipline, fiery conviction and intrinsic wisdom. The second zone is where skin diagnosis through artificial intelligence is enabled when the customer uploads a selfie. A one-on-one session with a Lancome beauty expert is also available here.
The third zone is where 100 women from the Find Your Strength campaign have shared their anecdotes of strength. Here, visitors can identify the women they share similar personality archetypes with. The fourth zone of the store features regional and local celebrities doing live stream sessions. The fifth and final zone is where the customers are finally introduced to the world class range of Advanced Genifique with customization enabled for limited products.
Visitors can access the store through a URL that they will be provided with directly by the brand. With the hashtag #LiveYourStrength trending and a major virtual launch event in store, Lancome is all set to carve its niche in the digital world.