Renowned world over for its effective formulations and pure, joyful shades, Lancome is celebrating 80 years in 2015! Capturing the essence of the brand in one small video, each sequence literally unfolds in a real paper theatre, element by element. It took 200 hours of work to hand-cut the 50 elements that compose the various scenes. Assembled on a set measuring 800 square metres, they were animated and filmed in real time in a clever ballet, on a millimetre scale, during a shoot that lasted over 30 hours.
Watch as Isabella Rossellini, the epitome of Lancôme femininity, rubs shoulders with Lupita Nyong’o, the most recent addition to Lancome’s muses. At the same time, the bottle of Flèches, one of the first Lancôme fragrances, comes face to face with that of the latest fragrance, La vie est belle. They all find their place in a dreamlike setting, between a marvellous garden and an architectural fantasy.