Lacoste launches first-ever Polo Lounge in India
October 17, 2012: Lacoste has launched first of its kind Polo Lounge in Mumbai and introduces an innovative shopping experience with a mono-category concept store. Located in the heart of Linking Road (Bandra West)’ shopping hub, the Lacote Polo Lounge exclusively houses Polo shirts of different styles and colours - nearly 55 colours every season.
Sink into the white interiors of the Lacoste Polo Lounge and get comfortable in the slick, contemporary ambience, while indulging in an inimitable shopping experience. “The Lounge, with its new packaging, communicates the features and benefits of our products in a unique way,” says Mr Rajesh Jain, director and CEO of Lacoste India
The Lacoste Polo Lounge offers an elegant environment weaving all the elements of making of the iconic Lacoste Polo in its interiors. An entire ‘Polo Wall’ details a size and style guide for the benefit of customers.