Lacoste celebrates 80 years with the Edition collection
May 17, 2013, India: To celebrate its 80 years, Lacoste has created the exclusive Edition Collection, reinventing the symbols, materials and codes that epitomize the brand.
To design the Edition polo, some of Rene Lacoste’s drawings were pulled out of the brand archives, as the tennis champion enjoyed sketching few special pieces himself. This edition offers an exciting product range, including polos and dresses, with vintage nuances like collars with colour tipping, to epitomize the classic style of the crocodile. The timeless polo dress has also been recreated.
The collection aims to reinforce the four pillars of the Lacoste heritage - authenticity, audacity, empathy and a certain “joie de vivre”.