La Martina launches in India
June 16, 2014: India has opened its doors to La Martina, a luxury brand based in Buenos Aires, Argentina, with the opening of a store at DLF Emporio Mall, New Delhi. The 1,800 sq feet standalone store will offer a comprehensive range of aesthetically tailored clothing, eyewear, technical equipment, leather goods, fragrances and accessories by the brand.
Ms. Eliana Koulas, Director of Luxus Retail and the Indian Franchisee for La Martina says, “At La Martina, we approach our business in the same way that a high-goal player approaches the challenge of polo: with passion, devotion and total commitment to excellence. Our products go well with New Delhi’s image as a luxury destination. La Martina has strong association with vacations and leisure. It, therefore, makes great business sense for La Martina to be at the DLF Emporio Mall.”
Customers at the store are assisted in building a personalized wardrobe including the finest made-to-measure and custom made clothing. All elements integrate beautifully to create the La Martina store and to elevate the experience of selecting clothes. La Martina’s new retail store in New Delhi is a beautiful and richly decorated venue where customers can browse and shop in an ideal living-room environment. The La Martina store features black and white marbled floor tiles, vintage chandeliers contemporized through the use of black lampshades and antique furniture.
La Martina first established a name for itself as a designer of leather gods and uniforms for polo players, and over the years, the brand has diversified to add general fashion products for ladies, men and kids.