L’Occitane launches Immortelle Divine range of products
November 17, 2010: L’Occitane, the French natural skincare and beauty brand, launched its Immortelle Divine Collection over lunch hosted by Andre J Hoffmann, President, L’Occitane Asia Pacific and Ramola Bachchan, in the presence of H.E. Jerome Bonnafont, French Ambassador to India.
The sunshine yellow themed afternoon created a pleasant ambience and the Divine range was tried and tested by the guests present on the occasion.
The Immortelle Divine range of products – Divine Cream, Divine Eye and Divine Extract – is made with flowers which were found on Corsican lands and have extraordinary powers of longevity. The collection helps fight signs of ageing and visibly protect the skin’s youthfulness. Immortelle, the eternal flower that never fades, is combined with Myrtle, a centuries-old shrub that regenerates after fire. L’Occitane focused its research on bringing these two main elements together to create complete anti-ageing skincare.
The French skincare brand is planning a huge expansion strategy with new stores in Mumbai, Pune, Bangalore and notably Ludhiana! Hoffmann said, “We have received many requests from our customers in Punjab, who use our products and have to travel to Delhi to buy them, to open a store in Punjab. Therefore, judging the fantastic response we are getting from there, we are soon opening a store in Ludhiana.”
Grey Goose treated guests to superb cocktails. A special yellow sunshine cocktail enhanced with fresh lemon juice and sugar rim, was dedicated to the L’Occitane Immortelle Divine Collection.