Kiehl's to globally launch Magic Elixir for hair
August 7, 2012: Kiehl’s, the skin and hair care brand with an apothecary heritage, is soon going to launch Magic Elixir globally this month. Following its traditions of using natural ingredients, Kiehl’s Magic Elixir is inspired from the hair oil traditions of India, Morocco and South East Asia.
“Normal levels of microflora (also called resident flora) are found on properly moisturized areas of the skin – on both the body and scalp. A drier, under-nourished scalp often has an imbalance of resident normal flora which can lead to clinical symptoms such as itching, flaking, redness, and can even change the quality and texture of the hair,” states Dr. Adam Geyer, Kiehl’s Consulting Product Dermatologist.
This product, which has been formulated with Rosemary Leaf, Avocado Oil, Safflower Seed Oil, and Aloe, rebalances the scalp’s protective barrier to maintain a healthy equilibrium of moisture, nutrients and microflora. Kiehl’s Magic Elixir softens and moisturises for instant shine as hair becomes more manageable. Long-term, the scalp and hair is nourished promoting healthier and shinier hair.
Price: INR 1,900