Kiehl's partners with Alicia Keys and Keep a Child Alive for new fundraising initiative
January 8, 2014: Luxury skincare brand, Kiehl’s Since 1851, and artist and philanthropist Alicia Keys, along with her foundation ‘Keep a Child Alive’, are partnering to bring treatment, care and support to children and families affected by HIV. Kiehl’s is retailing a special edition of their Midnight Recovery Concentrate with 100 per cent of the proceeds benefiting Keep a Child Alive. The special edition designed bottle includes an important call to action from Alicia Keys to, echoing her drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS.
Buying one bottle of Midnight Recovery Concentrate helps Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV. Beyond treatment, there are many critical aspects of HIV care: transportation to clinics; healthy meals that often are the primary meal of the day; fun activities for children to help them live positively and deal with the challenges of life with HIV; essential skills training for women so they can financially support their children going forward.
Alicia Keys shares, “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”