Kiehl's launches the Facial Fuel UV Guard SPF 50/PA+++ for men.
May 23, 2012: Kiehl’s Since 1851, the New York-based purveyor of fine skin and hair care, has specifically formulated the Facial Fuel UV Guard SPF 50/PA+++ for men’s skin. This ultra lightweight and fast-absorbing formula is fragrance-free, water-resistant and utilizes Kiehl’s tried and true Facial Fuel energizing ingredients. Kiehl’s has a male customer base of up to 30 per cent.
“My male patients are more willing to use multi-tasking products such as a moisturizer with sunscreen – fast absorbing products that fit into their simple, daily routines,” states Dr. Adam Geyer, Kiehl’s Product Development Consulting Dermatologist. To meet the needs and demand of not only our extensive male clientele, but to appeal to men who have previously refused to use daily sunscreens, this new product by Kiehl’s is not only effective but aesthetically appealing. As men tend to produce more oil than women, Kiehl’s chemists chose to include a combination of non-oily emollients for 24-hour hydration without shine. In addition, micronized silica, a finely ground mineral provides the formula with its easy application, allowing for quick absorption into the skin and an instant matte finish.
A premier formula with clinically-demonstrated, time-tested Mexoryl Formulated with our most effective filters on the market, Mexoryl™ SX and Mexoryl™ XL, UV Guard provides proven, high protection from UVA rays while protecting against UVB rays. When combined with Vitamin C, Vitamin E, and Caffeine with precise measure, the resulting formula offers 24-hour, shine-free hydration in a superior formula for both the active and sophisticated man.