Kiehl's launches Midnight Recovery Eye cream
November 1, 2011: Skin care brand Kiehl's has launched the Midnight Recovery Eye to help achieve fresher, younger looking eyes by morning by diminishing puffiness and fine lines and wrinkles.
Kiehl's chemists formulated Midnight Recovery Eye – paraben-free, fragrance-free, and mineral oil-free – with the active ingredient Butcher's Broom, a root extract, known to increase microcirculation, which when combined with other tried and true powerhouse oils helps to reduce puffiness and strengthen the delicate eye area overnight.
Butcher's Broom, used for centuries by old-world pharmacists, is high in bioflavonoids, and is said to improve cutaneous microcirculation and reduce inflammation. It has been traditionally used to combat edema – a swelling of skin due to water retention caused by weak blood circulation - by strengthening blood vessels.
Other active essential and botanical oils in the Midnight Recovery Eye formula include Squalane, Evening Primrose and Lavender, to help strengthen the thin skin under the eyes, which is only 1/3 as thick as other facial skin. This under-eye area has the fewest sebaceous glands on the face, and is therefore highly susceptible to dehydration, resulting in a weak barrier, a factor in the appearance of fine lines and wrinkles.
Dr. Adam Geyer, Kiehl's Consulting Dermatologist, and founder of Tribeca Park Dermatology in New York City, recommends using the eye formula at night to aid in quicker repair.