Kiehl’s India pledges support for environmental initiatives
April 21, 2011: Kiehl’s sure knows how to celebrate Earth Day in style - whether it’s by launching a new eco-friendly bag designed by famous rapper Pharrell Williams, or by hosting a party where everyone sipped through cocktails made of Aloe Vera and Acai Berry.
Kiehl’s India joined forces with the rest of the world to spread the word for the need for environmental sustainability on this Earth Day (celebrated on April 22). Anurag Tyagi, Brand Manager of Kiehl’s India, said, “We will be reaching out to our customers throughout April to visit us at the flagship Kiehl’s boutique at Ambience Mall, Vasant Kunj, New Delhi and return their Kiehl’s empty bottles. By doing so, they will participate in our global “Recycle & be Rewarded” program, a unique loyalty program, that rewards customers with complimentary Kiehl’s products for being environmentally responsible.”
While opening its first store in India, Kiehl’s had partnered with Nanhi Chhaan, an organization that addresses the increasingly alarming adverse gender ratio (as a result of rampant girl child infanticide) in India and an equally increasing concern for environmental degradation.
In fact, as awe-inspiring as it may sound, nearly 50 years ago, when environmental sustainability was not a buzz word and ‘going green’ was not so much in vogue, Mr Aaron Morse, the second generation successor of Kiehl’s, wrote ‘The Mission Of Kiehl’, in which he stated: “A worthwhile firm must have a purpose for its existence. Not only the everyday work-a-day purpose to earn a just profit, but beyond that, to improve in some way the quality of the community to which it is committed.”
Kiehl’s has supported the company’s longstanding mission for decades through various initiatives. One of them is the way they produce their products as well! “At Kiehl’s, we serve fine quality skincare products to our customers that not only contain high concentrations of rare and rich natural ingredients with minimal environmental impact, but are also packaged, as far as possible, in post consumer recycled packaging. Upon return from our customers in the form of Kiehl’s empties, we further recycle and up-cycle the iconic Kiehl’s bottles,” says Mr Tyagi.
Planning to do your bit for the environment? Buy a few Kiehl’s products, save your skin and save the environment as well by giving the empty bottles back to Kiehl’s!