Kerastase launches hair treatments for men with Kerastase Densifique Homme
January 17, 2017: It is no secret that hair thinning and loss of density are a cause of concern for many men today, and has been for eons. Understanding this, Kérastase has launched the Densifique range of hair products for men.
As per Kérastase Advanced Research, the hair follicle is a true paradigm of the “Yin & Yang” duality. Throughout its life cycle, the hair follicle typically transits from its active phase to its dormant phase. The switch from its dormant phase to its active stage and vice versa is determined by a dialog of factors. When Yang factors dominate, hair continues to grow. The Yang Complex Technology consists of ingredients that promote hair thickness, eventually resulting in over 3300 new, thicker and stronger hairs.
The range for men currently includes a Bath (250ml) and a 30-day treatment of Cures (30 x 6ml). Because men tend to have shorter hair with a stressful life pattern, Kérastase has reformulated Cure Densifique Homme in an innovative gel texture, promising fast absorption, no dripping and perfect scalp adhesion.
Consumer tests by 122 users and clinical tests have proven that after 10 days of treatment, the hair fiber feels strengthened and revitalized. After a month, there is noticeable improvement in fullness and mass, with thicker, stronger hair. And three months of treatment lead to clinically proven 3300 new hair.
Price: Densifique Homme Cures (30 x 6ml): INR 11,500