The singer and dancer will star in Versace’s 2023 holiday campaign.
July 20, 2023: Hyunjin, the multi-hyphenate talent from South Korean boy group, Stray Kids, has been announced as Versace’s global brand ambassador. Admired for his numerous artistic talents including his captivating performance skills as dancer, rapper, and vocalist of Stray Kids, and his passion for drawing and painting, the announcement was made ahead of the Stray Kids headline performance at Lollapalooza festival in Paris on July 21.
“I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man,” said Donatella Versace.
Hyunjin will star in his first campaign for the House as the face of the Versace Holiday 2023 image and video campaign, which will launch in November this year.
“I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honoured to play a part in the House’s truly amazing heritage, and that Donatella believes I have the Versace attitude! I’m filled with anticipation and can't wait to experience the artistic synergy with Donatella,” Hyunjin expressed.
This is the latest in the string of appointments of Korean celebrities as brand ambassadors by luxury brands. With the South Korean economy booming and people across the globe adopting its culture, Korean celebrities have become much sought after by brands.