Signing the deal to create Judith Leiber branded watches, the partnership started with a set of vibrant, Swarovski encrusted watches
December 9, 2021: Timex Group, a watchmaking brand, has announced a strategic new license agreement with Judith Leiber Couture, a global luxury brand.
The partnership began in September 2021 with the introduction of two limited-edition watch designs, the T80 digital and Q analog. With the bold, artful and fashion-forward touch of Judith Leiber, the styles will be limited to 200 units each and feature over 900 hundred Swarovski crystals on the watch cases, dials and bracelets in playful color combinations that could only come from such a distinctive designer.
As part of this new partnership, Timex Group’s creative designer Giorgio Galli has teamed up with Judith Leiber’s creative director Dee Ocleppo Hilfiger to maintain the essence of the Judith Leiber brand through its colorful aesthetic and contemporary luxury styling.
Mr. Hilfiger said, “Each watch has been transformed into wearable art through the impeccable craftsmanship, bold colors and iconic designs our audience loves and expects from Judith Leiber Couture.”
Under this license agreement, Timex Group will be responsible for the production and worldwide distribution of Judith Leiber and Judith Leiber Couture-branded watches beginning in Spring 2022.