Judith Leiber Couture collaborates with Kim Kardashian: Hollywood game
November 9, 2015: Taking its digital game (pun intended) a notch higher, Judith Leiber is now going to be a part of the extremely popular game - Kim Kardashian: Hollywood.
Having just included Karl Lagerfeld as a part of the Glu Mobile game, players can now experience the Judith Leiber Couture brand too through an in-game branded storefront and select pieces from the Fall 2015 Art Nouveau inspired collection. Players can shop and style their avatars with miniaudieres in the shape of fruit, flowers and animals.
“It’s so exciting for Judith Leiber Couture to be the first high-fashion brand incorporated into a mobile game. By offering virtual access to our most exclusive pieces, fans of luxury fashion can experience our designs, no matter their real life budget,” said Jana Matheson, Executive Vice President, Chief Creative Officer, Judith Leiber Couture.