Johnnie Walker Blue Label and Alfred Dunhill unveil limited edition collection
December 3, 2013: Johnnie Walker Blue Label and Alfred Dunhill have unveiled the Johnnie Walker Blue Label Limited Edition Collection designed by Alfred Dunhill, celebrating a strategic alliance between two iconic British luxury brands.
Both the brands are game changers who have changed the game in their chosen fields. Springing from the great British craft traditions of dedication and commitment to quality, both were true to their heritage and set their eyes distinctly on the future. Combining the pioneering spirit of Johnnie Walker and Alfred Dunhill’s love for travel, the two worlds converge to empower the celebration of shared journeys representing the perfect blend of heritage and modernity.
The Limited Edition Giftpack designed by Alfred Dunhill features a limited edition designed bottle 70/75cl with its interior evoking the contours of a map, bringing the two iconic brands’ shared journey to life. The bottle’s exterior seamlessly marries the Johnnie Walker Blue Label signature blue colour packaging with Dunhill's signature 'Chassis' design and gunmetal finish made famous in their leather goods.
The Limited Edition Travellers’ Trunk is based on Dunhill’s classic vintage car trunk, with Johnnie Walker Blue Label’s blue colouring, leather straps and handles with Sam Brown stud finish and offset by the contours of a map carved into the elegant birch wood. It contains everything needed to enjoy the drink including a limited edition bottle featuring Dunhill's gunmetal finish, four beautifully engraved crystal glasses, a whisky funnel, a pair of ice tongs and a Dunhill hunter flask. Only 500 bespoke pieces of the Limited Edition Travellers’ Trunk will be produced globally.
The Johnnie Walker Blue Label Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers with price on request.