Jimmy Choo launches the Icons Capsule Collection
December 16, 2011: British luxury accessories brand, Jimmy Choo, launched Icons, a capsule collection of shoes inspired by the most significant creations from the company’s archives at The Taj West End’s 'Blue Bar'. In conjunction with this collection launch, the company also announced the creation of The Jimmy Choo Foundation, a charitable trust. Ten per cent of the net sales of Icons shoes will be donated to the Jimmy Choo Foundation.
A commemorative coffee table book, entitled Jimmy Choo XV, highlights these 15 iconic archival shoes and anthologizes their creation through design sketches, editorial imagery, paparazzi shots and house photography. The release of the Icons collection and the Jimmy Choo XV are a part of the year-long celebration of the brand’s 15th anniversary.
The Blue bar was also transformed into a dazzling and glamorous environment where the crème de la crème of the city was seeing enjoying.