Jewelry brand Nirav Modi launches Mumbai boutique
March 24, 2015: Jewelry brand Nirav Modi has launched its flagship boutique in Mumbai’s iconic art district of Kala Ghoda. The Mumbai boutique is the brand’s second in the country and is a fitting addition to the neighborhood given the brand’s close ties to art and design.
Laid out over three levels, the Nirav Modi Mumbai Boutique captures and enhances the preciousness of jewels and their detailed craftsmanship. Designed with custom furniture, all set in a luxe ambience, the Mumbai boutique boasts of elements such as a theatrical display that will change every quarter, a bridal salon and swivelling display windows. Contemporary art from the brand’s Founder & Creative Director Mr. Nirav Modi’s personal collection, which has often been a source of inspiration for the jewels, also adorns the walls of the boutique.
Speaking about the launch of the Mumbai Boutique, Mr. Modi says, “It isn’t just a boutique that I wanted to create but an unparalleled experience. It is as much about how a woman feels as how she looks and I wanted every detail of the ambience to take that into account.”