Jewellery brand Rose completes 30 years
January 11, 2011: Luxury jewellery brand Rose celebrated its 30th anniversary with a lavish celebration and two special objet d'arts – the coffee table book ‘Rose and her Royalty’ and Empress of Rose – a neckpiece made of a 290 carat emerald, one of the rarest and largest in the world. Princess Padmaja Kumari Mewar, who launched the coffee table book, was the guest of honour who also shares her birthday with Rose!
The evening celebration of Rose’s anniversary was held with great pomp and show. ‘The Magic of Rose’ - the theme of the evening, was a musical theatrical, a Prince’s quest to find true love and the Empress of Rose through the trials and riddles that take him to his final destination. The act was showcased with seven collections of wonderful pieces of jewellery created by Biren Vaidya, the Design Head and MD of The Rose Group. Models sashayed the ramp donning the jewellery to live music by Viola Viola, the international troupe of string players.
Donning the masterpiece – Empress of Rose - was Sheetal Vaidya, socialite and brand ambassador, Rose. Prominent guests and patrons of Rose who are a part of the Rose Coffee Table Book also showed their support by being a part of the landmark achievement of Rose. Rose and her Royalty, the Coffee Table Book is a pictorial representation of Vaidya’s tryst with the art of fine jewellery making. The book features prominent personalities like Kokilaben Ambani, Aarti & Kailash Surendranath, Atul Kasbekar, Mana & Suneil Shetty, and Natasha Poonawala among others. The book also showcases the various iconic pieces that Rose has created throughout the decades.